The NBA is bringing back Noche Latina for its fourth season throughout March. The Hispanic marketing campaign will feature nine U.S. Hispanic markets in Los Angeles, Miami, Phoenix, San Antonio, Dallas, Chicago, Houston, New York, and Orlando. The NBA hopes to highlight the impact the leagues Hispanic players and to connect with the Latino fan base. Players such as Paul Gasol love this idea because the arenas are filled with Latin themed activities such as music, performances, and giveaways. The NBA uses this special month to reconnect and thank the Hispanic fans for their support, which makes up 15 percent of the NBA’s fan base. Eduardo Najera believes it’s a great idea for more Latinos to watch us and to open doors to more Latino players in the NBA. Other NBA players such as Robin Lopez of the Los Suns likes the idea because it will bring more international attention to the NBA and bring more international players from South America to try and participate in the NBA. Personally I believe this is a good move on the NBA because it allows more diversity into the NBA and allows it to grow even more internationally.
-Cardinal Sanker
Kin 3391 Section 02
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